PR & Advertising

Classical PR:

• Organizing day-to-day PR with press
• Creating special projects, shootings and other format of collaboration with press
• Organizing special events for press: press-days, press-cocktails, trunk shows, individual appointments & interviews and other
• Organizing press-tours (individual & mini-group of 3-5 persons)

Advertising activities:

• Developing communication platform
• Identifying the appropriate titles with the highest affinity index
• Negotiating rates and positions with major publishing houses and selected titles
• Efficient media-planning (including media discounts & bonuses)
• Optimizing advertising budget by seeking for the best opportunities like special supplements, special advertising sections etc.
• Organizing Advertorials and other possible special projects with press

Other possible media support:

• Internet (vogue.ru, gq.ru, tatler.ru, cntraveller.ru, spletnik.ru, buro24/7, etc.)
• TV (Fashion TV, World Fashion Channel, MTV, Luxe TV, etc.)
• Radio (Radio Jazz, Radio Classic, Relax fm, Monte Carlo, etc.)