HOTEL PR

We inspire people to travel to your Property. To your Destination.
Our LuxPR Travel Division is a fully service PR Agency. We are experts in connecting Brands with Discerning Costumers and their Travel Advisors from Eastern Europe and France.

• We are the only PR agency in the world specialized in central Eastern Europe: Romania, Poland, Hungary, Czech Republic, Slovakia, Slovenia, Baltic States, Bulgaria, Ex-Yugoslavia. We have a second Office in Birmingham, managing the PR within Europe and the CIS countries.
• We organize several Signature Events, where Hotels, DMC, Tourism Offices, Private Jet, Cruise Lines, Travel Agents can showcase their product to VIP Agents.
• Our Clients: Hotels, DMC, Tourism Offices, Private Jet, Cruise Lines.

Our LuxPR Luxury Travel team is comprised of seasoned professionals who have worked with high respected and famous brands, bringing valuable expertise in every aspect of Marketing and Communications, from the fine details of press outreach and event planning to Brand Positioning.

Classical Public Relations:

• Hotel Opening
• Hotel Re-Branding
• Hotel Launch on New Strategic Markets
• Possibility to create Press Kits, Press material and Web content in any Eastern European Language
• Negotiation of Vouchers and Barter Nights with Media
• Organizing fashion shooting inside the Hotel, TV show, Movie inclusion of the Destination
• Hotel Placement in Luxury, Lifestyle and Fashion magazines
• Day-to-day communication with lifestyle, fashion and Travel editors
• Arranging individual introductory visits to the Hotel with Chief editors and VIP Magazines
• Developing editorial line: The Chef, the Restaurant, the Spa, the Kids, Rooms, Low Seasons, High seasons
• Press follow-up, monitoring, PR & clippings report
• Creation of ad-hoc Luxury Media List
• Negotiate Advertising Placement and Budget
• Negotiate strategic alliances with Major Airlines

Special Events & projects:

• Press Trip organization
• Fam Trip organization
• Press-events: press-breakfast / press-cocktail / press-lunch / press-dinner / press-day format
• Organizing High Caliber events: trendy parties, clients cocktails, Food Festivals, etc.
• Contracting Brand Ambassadors with Celebrities
• Inviting Celebrities to spend the Holidays at the Hotel

Online Relations:

• Web Design
• Web-site content writing
• Blog network development
• Pay-per-tweet, Pay-per-blog
• Managing social media (Facebook, twitter, YouTube, etc.). Creative concept and daily support
• Organizing online advertising & special projects
• Online Reputation Management

Graphic Design:

• Graphic design on a monthly Basis Retainer Fee
to develop all the Hotel, Spa, Food and Beverage collaterals

Sales & Marketing Development:

• Sales & marketing development: Business Plan, Marketing Plan, PR Strategies
• Central Eastern Europe, Russia and CIS development: Creation of Marketing Plan, assistance, Recommendation
• Sales Representation in Romania, Poland, Russia
• Sales Representation in France and Italy

Hotel Opening Consulting Services:

• Consulting Services in any field of GM, Sales, Marketing, Pr & Yield
• Hotel Acquisition
• Recruitment of the Sales, PR, Yield, Reservation, Marketing Team
• Training for the Sales, PR, Yield, Reservation, Marketing Team
• Pre-Opening Sales and Marketing Assistance within the Leisure and MICE Markets
• Rates Structure Creation: Wholesale, Tour operator, Airline, Travel Agents, MICE, Corporate, Long Stays
• Brochure Inclusion: Which one to choose, prepare a budget for inclusion, prepare the Marketing material for inclusion
• Hotel Photo Shooting
• Preparing the Press kits and Sales Packages
• Travel Fairs: which one to choose, how to prepare a travel fair, follow up, budgeting
• Assistance with Hotel Affiliation
• Creative Site inspections Implementations